The Why Behind Your Buy

Chris Matthews
3 min readMay 19, 2021

Young children are the funniest of creatures. They’re too adolescent to keep their attention on any singular task for long, yet they’re also not old enough to complicate their decision-making process. Nuance hasn’t quite appeared, at least not for long, so choices become rather impulsive unless anchored by something of greater importance. A child might yearn for a toy block in the hands of another playmate, for instance, only to discard that same…

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